Database Marketing Manager; #119-MH423

Database Marketing Manager; #119-MH423

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SUMMARY
This position is responsible for the company’s strategic marketing database direction and management on a global basis, particularly CRM marketing database and strategy development and implementation as it is rolled out around the world. Additional areas of responsibility include directing the database marketing team staff on handling lead management in North America and in CRM, market research, web marketing, and campaign reporting and analysis.


JOB REQUIREMENTS:
- BA in marketing, statistics, or related field with 8+ years job related experience. MBA preferred
- Strong knowledge of CRM, marketing research, and database concepts; SAP CRM experience a plus
- Ability to summarize and present research information, database capabilities or processes, etc. to others in a succinct, accurate, effective manner
- Ability to proactively manipulate existing systems and processes to approach operation as a single division
- Ability to work effectively and influence others in a matrix work environment; works well within and among teams.
- High level of intensity and comfort level with change
- Strong prioritization, leadership and decision-making skills
- Supervisory experience
- Approximately 15-30% travel


MAJOR RESPONSIBILITIES:
Marketing Database and CRM Strategies
-Propose and implement Marketing CRM strategies and processes that result in effective lead generating programs such as customer loyalty/referral programs, purchased leads, search engine optimization programs, in coordination with Sales, Service and other marketing management.
-Represent Marketing for the division on projects for planning and implementing Marketing CRM strategies. Enlist Product line staff and others as appropriate to participate at more detailed level as projects progress. Recommend and implement optimal MarCom CRM infrastructure, procedures and business practices to support Marketing CRM strategies at the divisional level.
-Direct, design, implement CRM process testing and training for MarCom and product marketing staff where appropriate.
-Consult and help direct marketing database development globally to prepare and progress efforts toward common CRM databases in the future

Lead Management
-Working with sales management, direct and implement lead management processes in North America for lead entry, pre-qualification and distribution efficiencies, as well as lead fulfillment effectiveness.
-As CRM is developed and expanded in regions outside of North America, work with local sales management and marketing resources to develop and implement effective, local lead management processes as each region is brought onto the common CRM system.
-Lead and participate in e-business initiatives at all levels of the company that relate to web registrations, lead capture mechanisms, on-line promotions, on-line surveys, web functionality, Web and database integrations, and customer experience. Ensure seamless, streamlined transfer of leads from e-marketing programs to our marketing databases.

Database Marketing
-Working with other MarCom staff and Product Marketing, recommend and implement customer profiling, segmentation, up/cross-selling, and targeting processes and opportunities.
-Develop and implement segmentation best practices for the division to optimize customer touch points and acquire new customers at lower costs.
-Manage the division’s efforts in data integrity audits, hygiene activities, de-duplication methods and tools.
-Sponsor work with IT to further define and develop data sources as needed for regular and ad hoc querying and analysis.
-Manage and administer literature fulfillment vendor account to meet divisional requirements while implementing productivity processes and savings in the budget
-Working with Communications Director & divisional quality team, develop, implement and maintain operational marketing metrics where appropriate.
-Recommend and, working with other MarCom and product marketing staff, implement campaign response measurements and ROI analyses.
-Design & maintain marketing communications reporting tools for departmental continuous improvement process. Includes putting processes into place to guide MarCom in reviewing and acting on the information in the reports.
-Develop and implement standard business reviews as a management decision-making tool through the use of secondary & primary research such as competitive intelligence, benchmarking, market share/sizing, product concept testing, branding/positioning, MarCom reports, etc.

Market Intelligence
-Management of all approved primary marketing research projects by working with internal project sponsors and outside vendors to define and, as needed, execute successful research projects in terms of objectives, design and reporting/analysis. Includes evaluation and recommendation of potential market research programs divisionally, as well as reporting of results to appropriate division staff and driving application of results. Also includes developing and maintaining an index/library of research reports for reference across the division.
-Serve as liaison to corporate staff on market research activities as needed.

Staff Management
-Supervise and develop Database Marketing Staff
-Define clear expectations
-Coach, counsel and develop employees
-Provide constructive feedback when needed
-Conduct performance reviews and manage total rewards of direct reports (pay, benefits, bonuses, etc.)
-Other duties as assigned.




OTHER / OVERVIEW:
Position reports to the Director of Communications in the Marketing Communications Department, which is in the Scientific Instrumentation Division of the company.
Our client is an international
REQUIREMENTS
JOB REQUIREMENTS:
- BA in marketing, statistics, or related field with 8+ years job related experience. MBA preferred
- Strong knowledge of CRM, marketing research, and database concepts; SAP CRM experience a plus
- Ability to summarize and present research information, database capabilities or processes, etc. to others in a succinct, accurate, effective manner